The limited edition Nike sneakers, equipped with a mechanism of self-lacing, were bought at a public auction for a record sum – $52,400. The idea of Nike Mag was borrowed from the “Back to the Future” movie where the main character, Marty McFly by Michael J. Fox, demonstrated self-lacing sneakers for the first time.
Back in 2011, the company released running shoes looking similar to their movie prototypes, but they could not self-lace – this option became available only in 2016.