The naming of iPhones has been pretty standard from the very first models. There have been no changes in the naming mechanism. In the even years after the launch of their first smartphone all models had a numerical increase in the model name. In the odd years like 2017 the change in model name was usually just an ‘s’ at the end. This trend has been passed on successfully until now. Now there has been a drastic shift in the naming tradition. Why iPhone 8 instead on iPhone 7s. Read on to find the answer which is very fascinating.